Jay Senter
Jay Senter
Locals making good
Less than 1 min. read

Young SM East grads positioning to acquire Twinkie brand

Much like two spongy yellow cakes wrapped tightly together under a thin film of plastic, SM East graduates Austin and Zach Hurst look a lot alike.

They’re twins, in fact.

And if their longshot bid goes according to plan, the 26-year-olds will become purveyors of the Twinkie brand. The Twinkie Twins, you might call them.

The tech savvy and entrepreneurial duo have founded a number of tech companies, and have mustered enough moxie to earn a seat at the table in the bidding process for bankrupt Hostess Brands’ assets.

How serious a bid? Well…the Wall Street Journal did a story on them Tuesday.

Attention, Hursts: I want a Columbia-blue cream filled option if you guys win.

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About the author

Jay Senter
Jay Senter

Jay Senter is the founder and publisher of the Johnson County Post.

He earned his bachelor’s degree in business at the University of Wisconsin – Madison, where he worked as a reporter and editor at The Badger Herald.

He went on to receive a master’s degree in journalism from the University of Kansas. While he was in graduate school, he also worked as a reporter for the Lawrence Journal-World.

His reporting has appeared in the Kansas City Star, The Pitch and The New York Times, among other publications.

Senter was the recipient of the Johnson County Community College Headliner Award in 2023.

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