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Roeland Park OKs $19M incentive deal for The Rocks

The Roeland Park City Council this week unanimously approved developer EPC Real Estate Group LLC’s request for $19 million in public tax incentives for its roughly $75 million proposed mixed-use project at The Rocks site, 4800 W. Roe Blvd., where the city pool was located decades ago.

Incentive deal includes $16M in TIF

Overall, the public incentives comprise the following estimated amounts:

  • $16.4  million in tax-increment financing, or TIF, over 20 years
  • $1 million in community improvement district, or CID, proceeds over 22 years through an additional 2% sales tax within the district
  • $1.5 million in industrial revenue bonds over two to three years that will exempt the developer from sales tax on the project’s construction materials

Developer wants to break ground in 2023

  • The project’s final development plan is expected to come before the council in March, with due diligence in April and a June 1 target closing date, City Attorney Steve Mauer said at Monday’s council meeting.
  • EPC plans to break ground in the third quarter of 2023 and complete the project by the end of 2025, according to council documents.

The plan includes apartments and a restaurant

  • A 280-unit apartment complex is the centerpiece of the plan, of which at least 5% of the units will be set aside as “affordable” for renters making at or below 60% of the average median income in the Kansas City area.
  • The plan also includes a 3,500-square foot restaurant, possibly with an outdoor dining space and a private-public plaza.
  • It will also include a parking garage for residents, electric vehicle charging stations and fitness facilities and other amenities.
  • Mauer said he could “guarantee you with everything I have that there will be a restaurant there to start.”
The Rocks site in Roeland Park
The Rocks was the site of the Roeland Park city pool decades ago. File photo.

The Rocks site has been discussed for years

  • Roeland Park has been actively seeking development agreements for The Rocks site since 2017.
  • In 2018, after getting some initial interest from a developer, the city council dropped plans for a restaurant, hotel and adventure course on the site.
  • Earlier this year, despite the city signing off on a land sale agreement, a plan with Sunflower Development Group also did not come to fruition.
  • Ward 3 councilmember Trisha Brauer said the project “means a lot to all of our residents here. This has been decades in the works, and this will truly change the lives of every single person that lives here.”

Go deeper: Plan for ‘The Rocks’ in Roeland Park calls for apartments, two-story restaurant and plaza

Jerry LaMartina is a freelance journalist who contributes frequently to the Shawnee Mission Post and other Kansas City-area publications. He can be reached at lamartina.jerry@gmail.com.

About the author

Jerry LaMartina
Jerry LaMartina

Jerry LaMartina is a freelance journalist who contributes to the Johnson County Post and other Kansas City-area publications. He can be reached at lamartina.jerry@gmail.com.

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