A little more than a year after making its Johnson County debut, a Kansas-based meat shop that calls itself a “jewelry store for beef” will soon add to its local footprint.
Booth Creek Wagyu, a brand selling “top-tier” cuts from prized Japanese wagyu cattle, will open a new store in Prairie Village this fall — its second location in Johnson County.
Founder Dave Dreiling, who began the operation at his ranch near Manhattan, Kansas, four years ago, estimated the new Prairie Village store will open by the end of November, just in time for the holiday shopping rush.
Booth Creek Wagyu will operate at 5328 W. 95th St.
- The store will occupy a space at the Meadowbrook Shopping Center, just off West 95th Street and Nall Avenue where Prairie Village meets Overland Park.
- There, it will neighbor the new Betty Rae’s ice cream shop, which also opened at the shopping center earlier this year.
- Regular hours for the new store have yet to be finalized, but Dreiling said he plans to be open every day of the week.
Booth Creek Wagyu offers “elevated” beef in various forms
Wagyu is a Japanese form of beef known for its “marbling” — a term for the white flecks of fat that give the meat a buttery flavor and texture.
The beef at Booth Creek Wagyu comes in many forms, from filet mignon and ribeye steaks to brisket and ribs. The shop also offers snack items like wagyu jerky and summer sausage.
Dreiling said the Prairie Village store will have significantly more storage room on site than their other store at the Deer Creek Marketplace at 135th and Metcalf in Overland Park. But the quality of the store’s inventory and the staff’s expertise, he said, will be the same.
“When people come into our stores for the first time, their eyes just light up,” he said. “They’ve never seen anything like it. I’ve always enjoyed, in business, just finding different ways of doing things, and what we’re doing is certainly different.”
Booth Creek Wagyu was founded in 2020
Dreiling said the inspiration for Booth Creek Wagyu came after trying wagyu beef himself, from his uncle’s small herd of the Japanese cattle breed.
His interest quickly grew from there — as he began “drinking the Kool-aid”, as he puts it, by attending Wagyu auctions and studying the industry.
“I had never heard of it, but after trying it, I knew one thing: that’s what I was going to eat whenever I could — for the rest of my life,” he said.
He purchased some cows from his uncle’s herd in the spring of 2020, and added few more that summer. By August, he’d founded Booth Creek Wagyu on his ranch just outside Manhattan, Kansas.
In December 2021, he opened Booth Creek Wagyu’s first retail store in Manhattan, Kansas. The company’s first Johnson County store opened in Overland Park two years later, in August 2023 — followed by another store in Wichita that December.
Though the Overland Park store has built up a large following down south, Dreiling said a big chunk of the store’s business still comes from northeastern Johnson County, as well.
Ultimately, Dreiling said that’s a big part of what made Prairie Village the right fit for the brand’s expansion.
The Prairie Village store will open between two major holidays — the type that Dreiling said the brand has become a big part of for many families. With the new store, he’s looking forward to continuing that tradition.
“For people that have tried wagyu — I wouldn’t say it changes their lives, but they get really fired up,” he said. “We provide product for people, for celebrations and for gatherings that just accentuate relationships, whether it’s family or friends. And you know, if we can help make those things better, I think that’s really cool.”
Want more food and drink news? Overland Park Price Chopper now sells pints of this local shop’s ice cream
