It didn’t take long after Rock & Brews’ closure at Overland Park’s Prairiefire for something new to start brewing in its former home.
The space went quiet after the rock & roll-themed eatery served its final brews and played its last song this month. But already, a new vision for the space has taken over; one that doesn’t involve burgers or beers.
Potentially as soon as a month from now, Jennifer Reichert will be welcoming customers into her newest Boutique Collective shop — the brand’s first in Johnson County.
Boutique Collective is opening at 5701 W. 135th St.
- The shop will occupy a space just off 135th Street and Nall Avenue in Overland Park.
- Rock & Brews occupied that space for more than a decade before its closure.
- Regular hours for Boutique Collective have yet to be finalized, though it will be open every day of the week.
- The concept is also not to be confused with fellow multivendor marketplace concept Collective Boutiques, which recently replaced Painted Tree nearby, off 135th Street and Antioch Road.
Boutique Collective will offer decor, gifts and more
The Overland Park shop will offer a variety of local goods from roughly 20 different vendors, ranging from clothing and accessories to home decor and even some edible treats.
Each Boutique Collective has its own distinct name, each one botanically-themed.
The Overland Park shop, dubbed The Vine, will share that characteristic. Rock & Brews’ rock & roll decor will come down and the walls will be repainted, with flowers and other botanical design details.
“We’re transferring from a restaurant to a boutique, which I’ve never done, so that should be interesting,” Reichert said. “We’ll keep the open concept. It’s got lots of windows, which is really nice.”
Though the space will no longer be a restaurant or a bar, a café area inside the store will offer champagne and some beers and wines.
“We won’t have the full bar by any means, but we will still have that, along with some charcuterie boards,” she said. “We’ll have the event space on the back patio, where we’ll host lots of different events and pop-ups.”
This will be Boutique Collective’s Johnson County debut
The Vine will be the third storefront overall for Boutique Collective, which opened its flagship space earlier this year at Kansas City, Missouri’s Zona Rosa shopping district.
“I loved the idea of a lot of local owners being in one place, and they don’t have to worry about overhead or being there on a day-to-day [basis],” Reichert said.
The idea for Boutique Collective came to life after multivendor concept Painted Tree abruptly shuttered all of its storefronts earlier this year.
Shortly after Boutique Collective’s first KCMO space opened with roughly 20 vendors, Reichert said she immediately heard from roughly several more, eagerly looking for somewhere new to share their local goods.
To accommodate that demand, Boutique Collective now has two Zona Rosa spaces: the original space and its second one, The Willow.
“I had a lot of shop owners reach out to me asking if I had spots, and I didn’t,” she said of the flagship space. “So I asked Zona (Rosa) for a second space because we had like over 200 people reach out.”
The new Overland Park space will also be Boutique Collective’s first on the owners’ own home turf. That’s something Reichert said she knew was on the horizon ever since she opened the first Boutique Collective earlier this year.
“We knew that we would eventually want one close to home,” she said. “We chose both Zona Rosa and Prairiefire because they’re both more of a shopping experience. Someone can eat lunch there and then they can shop, and they can go to the museum at Prairiefire. We like to go places where there’s more of an experience, not just one place to shop.”
Some shoppers in Kansas City might even see some familiar faces, should they venture out south.
“A lot of the same shop owners that we have in Zona (Rosa) are going to be following us to Overland Park, since it’ll be a completely different population and clientele there,” Reichert said. “We just love the community of local (makers) all being in one place and being able to help support that.”
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