It’s been about two years since Viktoria Volosin launched Bespoke Beaute Lab with her husband, Jason Gullick.
Since then, the on-the-go lip lab has made a name for itself through pop-ups across the Kansas City metro. The idea behind it is that customers don’t have to comb through beauty stores for the lip product that’s just the right color, finish and scent; they can create it themselves.
Now, those customers who typically have to make it to a pop-up to recreate their favorite gloss will have another option. This weekend, Bespoke Beaute Lab opened their new storefront in downtown Overland Park.
Bespoke Beaute Lab opened at 7224 W. 79th St.
- The beauty lab took over a space on the north side of downtown Overland Park, just off 79th Street and Metcalf Avenue.
- Previously, the space was occupied by facial spa Radiance, before it moved a few doors down into the space formerly occupied by local boutique The Old Mango.
- Bespoke Beaute Lab offers appointments from 5 to 9 p.m. Monday, Thursday and Friday, 10 a.m. to 9 p.m. Saturday, and 11 a.m. to 7 p.m. Sunday.
Customers can make their own gloss or lipstick
At the Overland Park space, customers (10 at a time) can create a lip product of their choice, whether it be a shimmery gloss, or a matte or liquid lipstick.
“Gloss is definitely the most popular,” Volosin said. “It’s just the most versatile. You can make it really light, or pack the punch so it’s almost like a glossy lipstick.”
Customers start with a sugar lip scrub. Then they choose from 30 different shades and decide whether they want a gloss, bullet lipstick or liquid lipstick.
From there, they get to mix their color, and decide if they want to add in other features. That includes glitter, plumper, SPF, or signature scents like vanilla, mimosa, pink champagne, or even seasonal ones (like caramel, chai or green apple for fall).
“We play with it until we get to the color (that they want),” Volosin said.
Once their custom lip product is mixed and they get to try it on, it’s poured and packaged in front of them at the counter. The info for their gloss and lipstick also stays on file at Bespoke Beaute Lab, so they can come back and recreate it.
This is Bespoke Beaute Lab’s first brick-and-mortar storefront
Volosin first got the idea to bring a custom lip lab to the Kansas City area after a girls trip with friends to Texas several years ago.
During the trip, the group stopped at a similar bar-style lip bar, where Volosin remembers bonding with the other groups there as she and her friends made their own lip glosses.
It was a fun experience that she’d hoped to find closer to home when she came back to the Kansas City area. When she discovered there wasn’t really anything similar, she and her husband set out to create it themselves.
Bespoke Beaute Lab first met its Kansas City audience through pop-ups and private events like bachelorette parties. The new Overland Park chapter marks something new for the beauty lab; it’s first foray into brick-and-mortar operations (though it will still continue to pop up across the metro area too).
It’s a nerve-wracking new step, Volosin said. But an exciting one; particular for the shop’s new neighbors and longest customers.
“It’s (about) being able to bring an experience that I love to the community — now in even more of a static place,” she said. “I think everyone’s just really excited to have the space to come into.”
Meanwhile, the lip lab’s new Overland Park space itself has undergone quite the transformation. A wall of beakers behind the counter nods to the “science lab” feel of the lip gloss-making process, and the other walls have been covered in pink and white decor.
“I just wanted it to feel very female-friendly, fun and empowering,” Volosin said.
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